At Obi Pelle, we believe that every citizen has a very significant role to play in the betterment of the society around them. Even though we may be a new and upcoming brand, we are well aware of the social responsibility on our shoulders. Society expects us to do well in what we do and bring about a motive that brings a change in the lives of those around us. Most of the developing nations in the world are currently suffering from a lack of clean drinking water, with globally at least 2 billion people using drinking water sources that are contaminated. This issue is also part of the United Nations Sustainable Development Goals (SDGs), which is a “blueprint to achieve a better and more sustainable future for all”.
We aim to ensure that there is a constant supply of water in underdeveloped areas such as the district of Thar, located in Sindh ,Pakistan. We plan to achieve this feat using renewable energy resources. To attain this objective, we have decided on allocating 5% of our total sales revenue for clean water provisions in these areas. This way we will not just help the drought-ridden areas of our country such as Tharparkar, by giving them a steady supply of clean drinking water but also ensure the prevention of so many diseases that come because of the contamination. Our goal does not stop here; we are striving to build a society that stands equal to the International standards, with the best facilities along with being independent and self-subsisting. Those in the rural, slum areas deserve to have the same education and health facilities as that in urban cities, so our next step will be to establish a community center in these areas.

OBI Pelle has set itself a goal for 2030. Under this distinguished vision, we aim to provide clean drinking water to 25,000 villagers of Thar by 2030. This is indeed a tough job to do, considering the ever-growing population in the region and the uncertain estimations of ground levels, however, the problems are little when compared to our passion, commitment, and determination to fulfil the dream we started off this exciting journey with.

This is not just our endeavor, you all have a part to play as well. Every purchase you make through us will go a long way in providing water to the needy people of Thar for the next decade. We are not alone in this as we know we will have the trust and support of our faithful customers and this is what gives not just us but the 25,000 people, a ray of hope. Hope, that it will bring a huge change in the quality of life of the people of Pakistan.